Building a Mobile App for your Blog
This evening we learned all about how and why to build a mobile app for a blog.
Tonight’s presentation was perhaps the most detailed and factual presentation we’ve had in the six or so years I’ve been running the London Bloggers Meetup. It’s also the first slide based presentation we’ve had for a long time too and it made a welcome change.
Our guest speakers were Pietro Saccomani and Alvise Susmel from mobiloud and Andrea Ottolina from Pixelinlove and Flubber Media. They started off by talking us through why we should consider building a mobile app for our blogs, what the advantages and disadvantages of the various approaches are, how to launch an app and then your options for making money with a mobile app.
I’ll post up a copy of the slides when I get them, but some of the key points I noted are:
> you should only build an app if your target audience is going to use it two or three times per week, otherwise it is unlikely to be used much and will in all likelihood be deleted fairly quickly.
> Most bloggers engage with their audience on the blog and then via email marketing, but recent research from email platform Mailchimp shows an average decrease in email open rates of 20%. Ouch.
> on average 60% of app users allow push notifications from apps.
> 30% – 60% of push notifications are opened.
> free apps are becoming more popular than paid for apps and developers are changing their business models to generate more revenues through advertising
> banner ads on mobile apps can achieve unto 2% click rates, in contract to web banners which are often around 0.1%
> interstitial ads are an effective form of advertising for click throughs
> there are various ad networks for mobile adds, but perhaps the four most significant apps for UK bloggers are iAd (from Apple), admob (from Google), Millenial Media and inmobi
> for SEO support and competitive intelligence when publishing mobile apps to the app stores, check out appcodes.com
There was so much more covered and the demo of mobiloud was useful too. What a simple and elegant solution they have developed. Look out for an LBM Audible podcast episode with the mobiloud crew coming to a speaker near you soon.
And here are the slides:
Thanks again to mobiloud for the beer and pizza too, it was very much appreciated.