On the 29th January 2009 Internet World ran a one day conference hosted by the “social media elite”.
For those of us working within the social media sector the hot topic at the moment is how can we effectively measure and monitor the impact of specific social media campaigns? This is currently the sectors Achilles’
heel and I hoped that Vicky Brock the board director from the Web Analytics association would help shed some knowledge on social media best practises etc.
Initially I was a little disappointed that she did not delve into a list of tools that she currently uses to benchmark, monitor and track her own social media campaigns. However Vicky did pull a fluffy white rabbit out of her hat when she informed the floor that the World Bank had released its open source BuzzMonitor code on their CRS site. This was a subject that I knew nothing about. We at Nitro Mobile have since downloaded the code are looking to build upon its infrastructure in the next month or so (I will let London Bloggers know once the tool has been completed for you to have a play with).
Cesar Mascaraque the MD from Ask.com Europe brought some interesting key points to the conference. This includes stating that he sees a future in vertical search and that he is currently looking to purchase vertical search engines in key sectors.
All of the speakers without exception were excellent and many highlighted interesting points as they delved into their own compelling case studies. However many of the discussions were extremely basic and rather then looking at “the future of social media” we were often left reminiscing on what has already been. It also really grinds my gears when a speaker asks the floor to “put your hands up if you are on Twitter…….OK, OK….. put your hands up if you are tweeting now…”. Two separate speakers started their presentations with this statement!
In reflection, the event was informative and I think that everybody who attended came away with a better insight into how they can apply social media marketing more effectively. From a personal perspective a few key points aided my research and made the day well worth attending.
Written by James Norris, Strategist at Nitromobile Ltd
Congratulations to James Norris, the winner of this month’s London Bloggers Meetup competition. The prize was a free ticket to the Future of Social Media conference and James has agreed to live blog the event.
So here you are…
<a href=”http://www.coveritlive.com/mobile.php?option=com_mobile&task=viewaltcast&altcast_code=3b1a3f7d72″ mce_href=”http://www.coveritlive.com/mobile.php?option=com_mobile&task=viewaltcast&altcast_code=3b1a3f7d72″ >Future of Social Media</a>
I’m getting pretty excited as we approach the next London Bloggers Meetup. Firstly because we’ve jumped over the 100 registrations mark for the first time ever. As it stands we have 117 bloggers confirmed for next week which is simply great.
The second reason why I’m excited is we have a last minute competition which will interest all of you bloggers working in social media. I have one FREE ticket to the Future of Social Media conference up for grabs, courtesy of our friends at United Business Media. What’s so great about that you might say, well, I’ll tell you:
- The tickets retail at over 500 quid, so that’s quite a saving
- The one day conference includes presentations from Andy Hobsbawn from Agency.com, Rohit Bhargava from Ogilvy, Mark Watts-Jones, Head of Innovation at Orange, Ask.com, Xing, Last.fm, Plaxo.com and more.
- There is a fantastic agenda covering topics such as leveraging online communities, determining the future of social media marketing and much more..
- To quote the organisers “This is an essential event for any marketing, PR, branding, online, digital and corporate communications professional looking to capitalise on the power of social media”.
For more details check out the website, but essentially the conference is being held at the Cumberland Hotel on Thursday 29th January.
What do you need to do to get your sticky mits on this fantastic prize?
As with most London Bloggers Meetup prizes it requires you to make me laugh. That’s right, the ticket will be awarded to the person who writes / draws / vlogs the most entertaining response to the following question in the comments for this post:
I deserve to win the free ticket to the Future of Social Media conference because…
Now that shouldn’t be too hard for all of you fantastically creative writers and bloggers. If you want to post a video, simply add it to YouTube (or other) and post up the link in the comments, or for images, email to me via the Meetup page.
Well, what are you waiting for, get started. The winner will be announced on Tuesday 27th Jan (i.e. at next week’s Meetup). The deadline for entries is 8pm on Monday 26th Jan.
Cheers,
Andy
The small print: the conditions of the prize are that a) you have to attend as I have only ONE ticket which rather than use myself, I’m giving away to one of you fine folk. b) you must live blog from the event. c) you must write a guest post for Londonbloggers.net about the conference.
Nothing too strenuous there I feel.
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